Geometry Global Japan creates unique DVD package design for Sony Entertainment
March 5 2015, 9:40 am | | No Comments
To launch the full season DVD release of Sony Entertainment’s Breaking Bad in Japan, Geometry Global created a very unique limited edition pack.
They called it “8-Bit Walter White”. To maximize the WOM, this unique pack was sent to influencers in Japan, with all of them posting pictures of their Walter White pack on social media, creating a buzz and PR. The DVD quickly achieved the number 1 position in Amazon’s DVD reservation ranking within the foreign drama category.
Credits – Chief Creative Officer: Ajab Samrai. Creative Director: Federico Garcia. Art Director: Yasushi Arikawa. Producer: Yuichi Aso. Designer: Ryuta Nakamura.
