Rest in peace Dato Tony Lee

March 31 2015, 6:44 am | BY Lynchy | 1 Comment

tony_lee_Adoi.jpgThe former President of the Association of Accredited Advertising Agents of Malaysia (4As), Dato Tony Lee has passed away peacefully. He served as President for 6 years (three terms), from 1995 till 2001.

Known to many in the industry for his casual and humble manner, he was also a former President of the International Advertising Association (IAA) Malaysia, Vice-Chairman of Institute Advertising Comunications Training (IACT) and Founding Chairman of Communications & Multimedia Content Forum (CMCF).

For 18 years Tony was Managing Director of Batey Ads Malaysia (where he had a commanding stake). Tony’s work was varied and his Mild Seven campaigns were significant. In 2005, WPP bought Batey and the once iconic agency which handled the Singapore Airlines business for over 34 years lost its footing as founder Ian Batey parted ways with WPP. Batey Malaysia also closed soon after and Tony started the Innovate Solutions Group where he remained as its Advisor for nine years.

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