The Thinking Machine Asia picks up online travel agency Via.com’s Indonesian business

Via.com Indonesia, a leading online travel portal in Indonesia has selected The Thinking Machine Asia, Jakarta to lead its new brand communication duties. The agency has been tasked with generating local work that demonstrates a strong appreciation of consumer needs in the local market.

The Thinking Machine Asia is mandated with through-the-line integrated campaign for Via.com across all media channels.

“The Thinking Machine Asia has demonstrated a clear understanding of both our brief and our business goals. We would want to become the most preferred online travel portal within the next 2 years and they share our desire to build campaigns with creative cut-through while driving transactions that will deliver long term value for our business. In a highly commoditised market, we are looking to build a differentiated brand experience for Via.com. The agency will also be responsible for our digital content marketing and help build social media presence for Via.com to aggressively drive sales while creating unforgettable experiences for both in-bound and out-bound travellers from Indonesia. Their passion to experiment was evident in the exciting strategic and creative ideas they presented. We’re happy to partner with The Thinking Machine Asia and look forward to a rewarding association”, commented Srinivas Murthy, Director of Via.com Indonesia.

According to Renilson Joseph, Director – The Thinking Machine Asia, “We are thrilled to be working with such an innovative and progressive client in the OLTA space. This win caps a significant year for the agency and we look forward to producing some remarkable work for Via.com in 2015. The online travel space in Indonesia is becoming very interesting and we are motivated to reach for the skies. What’s even better is that the client encourages radical thinking.”