Cannes Contenders: DDB DM9 JaymeSyfu Manila
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
DDB DM9 JaymeSyfu The Philippines
By repurposing a “low-tech” innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children’s books to rekindle their sense of hope.
DDB DM9 JaymeSyfu
Taking a totally different approach to other pre-natal milk brands, which made use of white coats to promote the benefits of their brand, Anmum employed an endorser mothers simply could refuse – their own babies.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.