Scarecrow Communications India picks up 80 years old pioneering brand Varuna Pumps

Scarecrow Communications, Mumbai has been appointed to the Varuna Pumps business after a systematic and extensive pitch process.

In 1935, Shri Laljibhai J. Gajjar, a renowned industrialist of Gujarat, introduced a unique product in India – the Hand Blower. By 1950, his company, the La-Gajjar Machineries Pvt. Ltd., grew into one of India’s largest manufacturers with expertise in Hand Blowers, Power Blowers, Coupled & Monoblock Centrifugal Pumps and Electric Motors.

Varuna products have also transcended Indian borders by way of export to more than 50 countries. This includes Africa (Algeria, Ghana, Libya, Mali, Morocco, Kenya, Nigeria, South Africa, Tunisia), Asia (Bangladesh, Myanmar, Sri Lanka), Europe (Croatia, Czech Republic, Germany, Greece, Hungary, Italy, Slovenia, Spain, Switzerland), Latin America (Bolivia, Chili, Venezuela), Middle East (Beirut/Lebanon, Dubai, Egypt, Iraq, Iran, Israel, Kuwait, Muscat, Qatar, Saudi Arabia, Sharjah (UAE), Turkey and South East Asia (Singapore, Taiwan).

Regarding Scarecrow’s appointment Varun Gajjar, Director – Marketing, Varuna Pumps, said, “We are providing pumping solutions mainly for domestic and agriculture segment. Both these customers have different buying patterns, different needs and different characteristics.

We were looking for an agency that can understand our customers, products and market demands, and provide us a holistic communication solution. After a lot of effort, time and review, we reached the conclusion to appoint Scarecrow as our creative agency. Team Scarecrow has demonstrated really strong strategy, creative and content capabilities that will help our growing brand to grow.”

Manish Bhatt, Founder Director, Scarecrow Communications said, “Whether it is domestic or agricultural segment, pumps play a critical role to fulfill the fundamental human need of water, just like a heart, which plays a critical role in human body to circulate blood and sustain life. Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy in this category is a great opportunity for Scarecrow, especially when we are working with the visionary, Gajjar family, at a personal level.”