Wunderman APAC promotes Keith Tan to their first Southeast Asia executive creative director

Wunderman Asia-Pacific has promoted Keith Tan to the newly created role of executive creative director, Southeast Asia. Previously, Tan (pictured left) served as executive creative director for Wunderman Singapore only, but will now also oversee work in Malaysia, Indonesia, Philippines, Thailand and Vietnam. Effective immediately, Tan reports into Nimesh Desai, managing director, Wunderman Southeast Asia and is based in Singapore.

“Wunderman’s expertise lies at the collision of data and creativity,” said Desai. “The expansion of our Southeast Asian team is but the latest step in our move to fortify these pillars and take our creative thinking to the next level.”

“We’re full of talented creatives here, and our clients are increasingly excited to get involved in bold, thought-provoking campaigns,” said Tan. “I aim to set the stage for more inspiring yet strategically-driven work and streamline the sharing of resources across our network.”

Tan has served as executive creative director for Wunderman Singapore and Comwerks since 2013. Under his creative leadership, Wunderman has bagged a diverse range of clients including adidas, SAFRA, Starbucks, Microsoft, Shell, P&G, iDA Singapore and more.

Tan co-founded Comwerks in 2002 and has served as its creative lead ever since. When Comwerks joined Wunderman in 2010, Tan became creative director for both agencies. He has been recognised at awards shows such as Awwwards, MOBex, Smarties, W3, SiTF, Webaward and Interactive Media Awards, and was one of the keynote speakers at Spikes Asia 2013.