Ki Saigon creates the symphony machine proving that beautiful hair makes music in film for Dove
November 2 2015, 10:39 am | | 1 Comment
Created for Unilever Vietnam’s Dove Nutritive hair care products – this piece of content highlights the beauty of weightless and bouncy hair. The idea adds aesthetic value to the product’s benefit by showing how beautiful hair can make music. To bring this idea to life, the agency Ki Saigon created the symphony machine powered by six industrial air compressors, connected to a main 60 valve button release switchboard, that acts as the controller/ conductor. A 25-piece orchestra played according to the movement of the hair. As the hair acted as the conductor.
1 Comment
It doesn’t make sense. The hair just gets blown and the orchestra plays. There is no logic or connection between the two….?