Innocean Worldwide comes out on top at the Korea Advertising Awards 2015

Innocean Worldwide was crowned the “winningest agency” at the Korea Advertising Awards 2015 held at Lotte Hotel Seoul on November 10.

Innocean, which won four Grand Prix in 2012, set a new record by claiming five Grand Prix out of eight categories, and added three Gold, one Silver and one Special award this year.

Innocean won three Grand Prix (Integrated/Online/OOH) and one Gold (Online-Digital) with Hyundai Motor Company’s global brand campaign “A Message to Space”. In addition to four wins, “A Message to Space” won another Special prize titled IAA Chairman award.

Throughout the year, “A Message to Space” was highly praised by consumers and admen all over the world. This campaign won over 30 awards, including wins at New York Festivals, Cannes Lions and the CLIO Awards.

Innocean also won a Grand Prix in Film category with Ministry of Environment’s public campaign ad “I Am Your Father”. This viral film series, which promotes the government body’s recycling initiative, was produced by Innocean as talent donation, a pro bono work for Ministry of Environment. “I Am Your Father” portrays the relationship between waste and recycled goods as that of father and son with comic elements and movie parody. The four-episode series (milk carton·can·drinking straw·plastic bag) became a YouTube sensation when it was first released in August and has recorded over 200,000 views in two months. Not only that, this series was inducted into the Hall of Fame of Korea’s largest advertising web portal site TVCF, an exclusive milestone for very few number of ads that are voted by users as the best work for a month consecutively.