TBWA\Shanghai wins Siemens Home Appliances

Siemens Home Appliances has appointed TBWA\ Shanghai as their lead agency for China.

Following suit to a successful collaboration between Siemens Home Appliances global and TBWA\Heimat in Germany, TBWA\Shanghai will now support the brand across its entire portfolio of Home Appliances business, ensuring consistency in through-the-line activities and moving towards a stronger focus on brand development and consumer engagement in China.

As the famous brand under the largest home appliances manufacturer in Europe, BSH Home Appliances Group, Siemens Home Appliances products are committed to building intelligent one-stop home appliances solutions for consumers, making it possible for consumers to enjoy a higher quality of life.

Commenting on the appointment, Daegal Ritz, Senior VP, Regional Marketing Officer, Greater China said, “We are delighted to work with TBWA, who has shown a great understanding of our brand and the task that we have in China. They demonstrated their capability to find innovative ways for us to win in this complex market”.

Joanne Lao, CEO of TBWA\Shanghai, added, “We are driving this brand through our disruption methodology and have built a platform which is differentiating it from its competitors with great relevancy to its target audience. Siemens Home Appliances is a brand with great innovative products and a clear philosophy so we are very excited to work together to support the brand’s goals in China and as a network across the globe.”