Golin awarded Nespresso Singapore PR duties

Golin Singapore has been appointed by Nespresso Singapore on a retainer basis for a period of one year.

Golin will be responsible for driving Nespresso’s brand and sustainability communications efforts, including content development and executing a media, influencer and stakeholder engagement strategy.

“Nespresso celebrates our 30th anniversary this year since pioneering the portioned coffee segment in 1986, and Golin will be instrumental in driving the brand story-telling in a bigger way in the year ahead,” said Matthieu Pougin, Country Manager for Nespresso Singapore.

“Nespresso is a trendsetter and innovator in the portioned coffee category, and enjoys a sweet spot in the Singapore market. We look forward to inspiring consumers and influencers alike to make Nespresso part of their everyday coffee moment,” said Meiling Wee, Executive Director of Golin’s consumer marketing practice (pictured).

The one-year appointment comes after a competitive pitch process.