Thirty one Asian finalists make the cut at the shortlist round of the One Show’s 3rd Quarter
The One Club has announced a shortlist for the 43rd Annual One Show Awards. There were 186 shortlisted entries from nearly 50 agencies in 19 countries across eight disciplines: Cross-Platform, Film, Interactive, Mobile, Social Media, UX/UI, Branded Entertainment and Radio.
Thirty-One entries have made the cut from Asia with Ogilvy & Mather Singapore leading the pack with 14 finalists (6 of which are for TWC2’s “Mums and Maids” and 6 for Unilever’s “The Softest”) followed by EPOCH Tokyo with 7 finalists and Cheil Hong Kong with 5.
The full list of Asian shortlists:
Branded Entertainment
Ogilvy & Mather/Singapore + Hogarth & Ogilvy/Singapore Consumer: Online – Short Form Videos TWC2 “Mums and Maids”
Ogilvy & Mather/Singapore + Hogarth & Ogilvy/Singapore Craft: Editing TWC2 “Mums and Maids”
Ogilvy & Mather/Singapore + Hurrah! Productions/Singapore Consumer: Online – Short Form Videos Unilever “The Softest”
Ogilvy & Mather/Singapore + Hurrah! Productions/Singapore Consumer: Other Branded Content – Live Events Unilever “The Softest”
TBWA Group Malaysia Innovation: Branded Entertainment Energizer Malaysia “The Eveready Book of Play”-
Cross-Platform
Ogilvy & Mather/Singapore + Hurrah! Productions/Singapore Consumer: Experiential Advertising – Events & Competitions Unilever “The Softest”
Film
EPOCH/Tokyo + Dentsu/Tokyo + dot by dot/Tokyo Innovation: Innovation in Film Dimension Point/avex music creative Namie Amuro “Anything” for Google Chrome
Havas Worldwide/Singapore + The Sweet Shop/Bangkok Craft: Direction Tokio Marine Asia “Yesterday/Today”
Kremaworldwide/Seoul Consumer: Online Films & Video – Short Form – Single LG Electronics “Men in Black; Colorful Sensation”
Ogilvy & Mather/Singapore + Hogarth & Ogilvy/Singapore Non-Profit: Online Films & Video TWC2 “Mums and Maids”
Ogilvy & Mather/Singapore + Hogarth & Ogilvy/Singapore Craft: Editing TWC2 “Mums and Maids”
Ogilvy & Mather/Singapore + Hurrah! Productions/Singapore Consumer: Online Films & Video – Event or Live Webcast – Single Unilever “The Softest”
Ogilvy & Mather/Singapore + Hurrah! Productions/Singapore Consumer: Online Films & Video – Short Form – Series/Episodes Unilever “The Softest”
Interactive
EPOCH/Tokyo + AI Advertising/Tokyo Consumer: Websites – Footwear, Clothing & Accessories Adastria Co. “Still, I – niko and …”
EPOCH/Tokyo + AI Advertising/Tokyo Consumer: Advertising – Interactive Video Adastria Co. “Still, I – niko and …”
EPOCH/Tokyo + AI Advertising/Tokyo Craft: Website Design Adastria Co. “Still, I – niko and …”
EPOCH/Tokyo + Dentsu/Tokyo + dot by dot/Tokyo + STORIES-LLC/Tokyo Consumer: Advertising – Interactive Video Dimension Point/avex music creative Namie Amuro “Anything” for Google Chrome
EPOCH/Tokyo + Dentsu/Tokyo + dot by dot/Tokyo + STORIES-LLC/Tokyo Craft: Website Design Dimension Point/avex music creative Namie Amuro “Anything” for Google Chrome
Ogilvy & Mather/Singapore + Hurrah! Productions/Singapore Consumer: Websites – Cosmetics, Toiletries & Personal Care Unilever “The Softest”
Ogilvy & Mather/Singapore + Hogarth & Ogilvy/Singapore Corporate Social Responsibility: Advertising TWC2 “Mums and Maids”
Leo Burnett/Hong Kong Consumer: Websites – Automotive Products & Services GoGo Van “GoGo Free-niture”
Mobile
Cheil/Hong Kong Consumer: Applications & Sites – Social Networks/Community Save The Children “Missing Child Lock Screens”
Cheil/Hong Kong Corporate Social Responsibility: Applications & Sites Save The Children “Missing Child Lock Screens”
Cheil/Hong Kong Corporate Social Responsibility: Use of Technology Save The Children “Missing Child Lock Screens”
Cheil/Hong Kong Consumer: Use of Technology – Location-Based Services or Proximity Marketing Save The Children “Missing Child Lock Screens”
Ogilvy & Mather/Singapore + Hogarth & Ogilvy/Singapore + Make Studio/Singapore Consumer: Applications & Sites – E-Commerce Toy R Us “Task for Toys”
Social Media
Ogilvy & Mather/Singapore + Hogarth & Ogilvy/Singapore Consumer: Branded Social Campaign TWC2 “Mums and Maids”
UX/UI
Cheil/Hong Kong Non-Profit: Mobile Save The Children ‘Missing Child’ Lock Screens
EPOCH/Tokyo + Dentsu/Tokyo + dot by bot/Tokyo + STORIES-LLC/Tokyo Consumer: Web – User Experience Dimension Point/avex music creative Namie Amuro “Anything” for Google Chrome
Leo Burnett/Hong Kong Consumer: Mobile – User Experience Procter & Gamble Rejoice “Love Mode”
Ogilvy & Mather/Singapore + Hogarth & Ogilvy Singapore + Make Studio/Singapore Consumer: Mobile – Utility Toy R Us “Task for Toys”
The shortlist includes submissions from the third quarter of The One Show’s quarterly entry system, which was introduced this year, excepting Branded Entertainment and Radio, which includes shortlists for the first three quarters. The One Show’s final deadline is January 29.
Shortlisted entries advance to the final round of judging, which takes place in March, for a chance to win a One Show Pencil.
Says Kevin Swanepoel, chief executive officer of The One Club, the non-profit that produces The One Show, Creative Week and several diversity and education programs: “The quarterly entry system helps judges and entrants alike. Work judged in multiple rounds means that judges see work when it’s fresh and topical. Judging in rounds also minimizes judging fatigue by presenting entries in batches instead of in bulk. The result is the highest quality creative work in the world.”
Last year, The One Show received 20,000 entries from agencies in 65 countries.
One Show Creative Week takes place May 9-13 at various New York locations, including Cipriani Wall Street.
Visit www.oneshow.org to enter The One Show. Final deadline is January 29.