Discovery Kids, Rapid Metro Gurgaon Limited and The Social Street launch the Joy Express for kids

The favourite channel for kids in India, Discovery Kids continues to deliver on its promise of Smart Fun through the launch of Discovery Kids Joy Express. Discovery Kids has partnered with Rapid Metro Gurgaon Limited to create a unique touch point for kids to have fun while they learn on-board Discovery Kids Joy Express.

Discovery Kids Joy Express delivers an enriching experience for kids via a consumer engagement initiative activated by The Social Street.

Adding to the attraction will be kids’ favourite superhero KISNA who will meet and greet with kids on-board the metro. Spreading cheer and happiness will be special joyrides for Schools, NGOs and Corporates.

Discovery Kids Joy Express runs every Saturday-Sunday, from 12 noon – 4PM from Sikanderpur Rapid metro station. Tickets are priced at Rs.250 for kids and Rs. 100 for the accompanying parent/adult and can be booked online on BookMyShow.com, by calling on 0124-2800028 and at Sikanderpur Rapid metro station.

Speaking about the initiative, Rahul Johri, Executive Vice President and General Manager, South Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids continues to bring alive Smart Fun through its on-air content and innovative outreach campaigns. Discovery Kids Joy Express extends this promise by engaging with kids and giving them a priceless experience.”

Rajiv Banga, MD & CEO, IL& FS Rail, said, “It has been Rapid Metro’s endeavour to connect with the younger generation and create awareness on the benefits of metro. Joy Express is a unique initiative which has been well accepted by our youngsters. We are happy to partner with

Discovery Kids and we welcome them on board the Joy Express. Our association with them is based upon the synergies both companies bring, backed by our philosophy to innovate and provide a better customer experience”.

Discovery Kids Joy Express will also give partners a unique opportunity to engage with kids.