Mullen Lowe Philippines uses motion sensors to light up germs for Domex Thick Bleach
February 17 2016, 1:10 pm | | 1 Comment
Just because you can’t see anything, doesn’t mean it’s clean. A new way of understanding what clean really means. Mullen Lowe Philippines listed one hundred and twenty four disease causing germs then rubbed them out with correction tape. Placed in a convenience store with high foot traffic, it looks like a blank poster. Whenever someone passes a motion sensor turns on the backlight – revealing the hidden germs.
1 Comment
Interesting play with the correction tape.