People ‘n Rich Holdings Sdn Bhd go bananas for their clients to celebrate the year of the monkey
This Chinese New Year, People ‘n Rich Holdings Sdn Bhd went bananas in wishing their clients a fruitful festive season. Instead of sending conventional oranges like everyone else, the agency sent bananas to usher in the Year of the Monkey. In fact, they got hold of master artists to monkey around traditional festive greetings with their art and sent the hand-crafted banana art masterpieces to their clients.
The masters consisted of famous artists, each with their own artistic discipline – from painters to sculptors, scribblers to doodlers and tattooists to calligraphers. In fact, the traditional festive greetings were given a creative twist, relevant to the Year of the Monkey. Since it was a perishable idea, the entire exercise was documented in a video that went viral.
Credits – Creative Director: Yim Mei Choo. Associate Creative Director: Hor Wing Kit. Art Directors: Rei Pash, Kevin Quah. Copywriter: Tan Jit Seng. Film Director: Nick Lazaroo. Producers: Di’anne Phang, Evelyn Soo. Audio House: Super Red. Studio: Picture This!. Photographers: Lee Yien Song, Jacky Tan Boon Jian. Master Artists: Vince Low, Queenie Chow, Fero, Lee Peng Chun, Iam May, Chin Yew.