Grey Group India’s campaign for Quikr to celebrate Twitter’s 10th birthday invites users to share one of their firsts on Twitter
It’s usually the same story when a brand gets on Twitter in the hope of engaging with its audience. One usually sees a hashtag campaign shamelessly riding on a bunch of ‘influencers’ paid to tweet, or at best, a contest to win the next smartphone.
Finally, one brand gets the ‘Twitter Buzz’ right. With Twitter celebrating its 10th anniversary in the microblogging platform, Quikr celebrated it by making an emotional connection with the audience in order to drive more engagement and maximum participation. The idea to celebrate Twitter’s 10th birthday resonates well with users and everyone can join in the conversation.
March 21st marked the day the first ever tweet was sent out, i.e. 10 years ago. To commemorate the same and to bring to life the love that users have for this platform, the brand invited users to share one of their firsts on Twitter with #MyFirstOnTwitter. It could be anything like the first tweet, the first follower, the first time they trolled something or someone. Well, it was an open canvas. For users, this was a refreshing change from the existing melee. True to their nature, the Twitterati responded with a bit of nostalgia, a bit of fun, and a bit of good old trolling. The campaign went on to become a huge success with over 48 million impressions in just a day.
Below are a few tweets:
Most users did go the usual route, sharing their feel-good firsts…
Then, Twitter being the platform for the cheeky ones, it wasn’t long before the humour kicked in too.
Mumbai Police and their recently loved tweets too found a mention
Of course, the trollers were not to be left behind.
Soon enough, other brands too were jumping on to the bandwagon…