Cannes Contenders: Dentsu Singapore
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Dentsu Singapore
Instagram has no zoom. So Dentsu and Canon created the first zoomable Instagram photo, putting the Powershot SX60 HSs 65x zoom into the hands of millenials everywhere. Using Instagram’s tagging feature in an innovative way, they linked multiple photos together to create a seamless zoom experience. Then they challenged people to explore the photo, and spot 24 quirky scenarios within. With Instazoom, we showed millenials that with a powerful zoom, there’s so much more they can discover.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.