Building & Construction Authority Singapore picks Addiction Advertising for creative counsel for its Project BUILD Competition 2016 publicity

May 18 2016, 12:17 pm | BY Lynchy | No Comments

BCA_Build.jpgFollowing a pitch, Building and Construction Authority (BCA) has appointed Addiction Advertising Singapore as its integrated marketing communications agency for the conceptualisation and provision of creative counsel for its Project BUILD Competition 2016 Publicity Campaign.

Addiction Advertising was responsible for the conceptualisation of BCA’s inaugural Project BUILD Competition which was launched last year.

Targeted at Youths, Project BUILD 2016 seeks to promote better understanding on Universal Design (UD) and its importance shaping a more inclusive and friendly built environment for everyone.

The competition encourages students from Secondary schools to Institutes of Higher Learning to use recycled materials to create their own miniature models depicting their ideal inclusive built environment, incorporating UD features such as ramps, lifts, elder-friendly seats, and wheelchair-accessible toilets.

“Our city should be designed to meet the needs of all Singaporeans including the young, the old and persons with disabilities. Through Project BUILD, we hope that participants can have a better understanding on how inclusive design features in our built environment can make a big difference to people’s lives,” said Tan Jwu Yih, Acting Director of BCA’s Universal Design Department.

“Following the success of Project BUILD competition 2015, we are grateful and hyped up to once again, be part of this meaningful social-driven campaign. We share and are driven by BCA’s vision of having a future-ready built environment for Singapore and the synergy has been amazing!” said Lionel Lim, Managing Director, Addiction Advertising.

The island-wide campaign is expected to run in June and across multi-media platforms that include out-of-home, online and social.

Winning entries will be showcased in the Project BUILD Exhibition in November 2016 which would serve as a reflection of the dreams and aspirations of young Singaporeans on how their ideal inclusive Singapore built environment would be.