Cannes Contenders: TBWA/Korea
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
adidas Korea: Store on a cliff
TBWA\Korea created a disruptive campaign to attract a younger audience to adidas’ ‘terrex boost’ product line. A pop-up store was created outside a department store in Seoul to allow the public to experience the terrex boost. Not just any ordinary pop-up store, but one that was situated at the top of a 10 metre high cliff – designed to look and feel like a real mountain. People were encouraged to try on the terrex boost and participate in a time-trial to reach the ‘Store on a Cliff’. The faster the climb, the bigger the discount received.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.