Cannes Contenders: Ogilvy & Mather Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

KFC: Fish With Bite – Seal

For years the KFC spicy Zinger chicken fillet has been a favourite on the KFC menu. To broaden the product offering, KFC created a spicy Zinger coated Fish Fillet especially for the Australian market. Just like the chicken product, the Zinger Fish Fillets pack some real heat when eaten. To launch the product we set out to bring the light-hearted nature of the KFC brand to life whilst showcasing the unique Zinger offering – that being it’s a fish fillet that’s very spicy. In doing so, through illustration we humorously demonstrated the effect Zinger Fish Fillets have on lovers of fish.

KFC: Fish With Bite – Pelican

KFC: Fish With Bite – Penguin

Ogilvy & Mather, Sydney

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.