Geometry Global Kuala Lumpur pulls off a strong showing at PMAA Dragons of Asia

October 16 2016, 9:42 am | BY Lynchy | No Comments

Geometry Global.jpgGeometry Global Kuala Lumpur became the most awarded agency in Malaysia by winning Marketing Communication Agency of the year with continued domination at the 5th PMAA Dragons of Asia. The agency, blitzed through the awards with a record 5 Gold Dragons and a Gold Dragon in the ‘Dragons of Asia’ category.

“We are in a unique position”, said Kenny Loh, Chief Executive Officer, Geometry Global Malaysia. “As a young agency, we have struggled to prove ourselves against our peers. Today, is a validation that the team, guided by data and an application of strategic context are able to successfully incorporate Pivotal Ideas into our campaign approaches – resulting in effective marketing results for our clients.”

Pivotal Ideas is a core Geometry Global thought process which aims to effect behavioral change in consumers. This fresh approach to campaign planning breaks away from the typical big agency beautiful ideas to focus on true insights that will drive change and deliver results.

The results of this unique shift in marketing were evident in standout campaigns comprising:

–       Tiger Radler “Twistmas” Gold Dragon – Dragons of Asia

–       Voice of The Children “Bring to Light” Gold Dragon – Dragons of Malaysia

–       Comfort “Bau Tidak Melekat, Kesegaran Berpanjangan” Gold Dragon – Dragons of Malaysia

–       Volkswagen Malaysia “Jetta Limited Edition Popup Party” Gold Dragon – Dragons of Malaysia

–       Dunlopillo “BoredCast” Gold Dragon – Dragons of Malaysia

A key highlight in Geometry Global Malaysia’s haul at the Dragon’s this year includes its first metal in the Public Relations category. Commenting on the win, Vivian Tan, Managing Director Geometry Global Malaysia (PR) said, “As PR practitioners, we need to cast away our traditional print first approach and look at seeding content beyond just traditional media channels. This award validates the new approach into how we plan, engage and execute PR campaigns for our clients.”