Happy mcgarrybowen India and Ola challenge stereotypical women’s day celebrations
The 8th of March, International Women’s Day, is an occasion to mark the importance of women across the world. It also is the advertiser’s opportunity to create, engage and be of relevance to women. Hosts of brands ranging from women’s apparel, FMCG to generic use make their voices heard.
Ola Cabs, India’s largest transport aggregator, isn’t one to be left behind. Always ones to have a unique and relatable point of view on subjects, the brand features a present-day take on Women’s Day. With a video featuring stand-up comic and actor Sumukhi Suresh, Ola urges women to watch out for all the expected tropes the media will be full of.
The video is a heartfelt ode to all things one can expect on the occasion of International Women’s Day. Right from patronising text messages and the customary bouquet from HR, to hashtags of all sorts, Sumukhi delivers a passionate monologue, concluding it with the message ‘Respect every day’.
Conceived and produced in partnership with Happy mcgarrybowen Bangalore the video has clocked over 600,000 views on the brand’s Facebook page, gathering strong social media sentiment in its favour.