Cannes Contenders: Hakuhodo Indonesia
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Hakuhodo Indonesia
We collected trash from the rivers, shot and turned them into eye-catching photographs. We then flooded thousands “Pintrash” photos on Pinterest, exactly how people did to our rivers. When users click on the images, a message leads them to Pintrash, a site where we expose where these trash came from. We urge users to register as a volunteer in our river cleaning projects. For each completed registration, a trash photo will disappear from the site, just like cleaning up the rivers. The more volunteers we got, the more trash will be removed.
Hakuhodo Indonesia
We turn daily prayers into a live saving act. A simple step was taken by adding an extra ingredient during the making of incense. Citronella Oil has been proven to be an effective mosquito repellent. We soaked the incense into Citronella Oil and let them dry before using. During prayers, people burn the incense. The smell of the Citronella Oil spread through the places day and night, making homes and common places a Dengue free zone.
Sour Candy
Hakuhodo Indonesia
Super Zuper candy’s sourness is out of this world. The visual shows a dramatic, over-the-top squinting face that only Super Zuper candy’s sourness can bring.
Liquid Navy Seals
Hakuhodo Indonesia
Visidep povidone-iodine is an antiseptic used for skin disinfection. The visual uses ‘navy seals’ formed by Visidep as visual metaphor for effective antibacterial agent.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.