Cannes Contenders: Dentsu Beijing
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Dentsu Beijing
The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. Dentsu Beijing gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs.
Dentsu Beijing
Dentsu Beijing and Instax encourage children to use their imagination and creativity to complete their very own Picture Book without Pictures.
Dentsu Beijing
In China, obesity is social problem. Over consumption of sugar is one of the reasons. Lack of awareness of this problem is a contributing factor. In order to help people reduce their sugar intake and enhance awareness of the over consumption of sugar Dentsu Beijing created ‘Sonic Sweetener’.
Dentsu Beijing
The air pollution in China is depressing. Is there a way to lift the gloom? Kobayashi Pharmaceutical has developed the World’s First PM2.5 Entertainment.
“Air Pollution Discount” The higher the air pollution, the greater the discount on Kobayashi masks.
Dentsu Beijing
We know when people eat Pocky together, they will be happy together. So we created a new way for people to walk together, and be happy together.
Dentsu Beijing
Fami Navi guides families to a sage and happy life and teaches children about road safety.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.