Cannes Contenders: FCB Interface
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
KamaSutra Super Thin: Speed of Ejaculation: Racehorse Orgasm/Speed of Ejaculation: Greyhound Orgasm
FCB Interface
The brief to launch KamaSutra Super Thin condoms. The idea, in India, the pull-out method is the most preferred contraceptive among couples. Because a lot of Indians are allergic to the ‘latex’ feel. However, this is a highly unreliable method of contraception!
By dramatising the unreliability of the pull out method Kamasutra offers a solution ++ SuperThin condoms that protect, without the latex feel!

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.
