Shailesh Iyer to join Publicis One Indonesia as chief strategy officer across all agency brands

Publicis One Indonesia has appointed Shailesh Iyer as Chief Strategy Officer, effective as of 30th June 2017. The appointment of Iyer, most recently regional strategy director at Leo Burnett Dubai, will see him oversee the strategy function across all agency brands in Publicis One Indonesia including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Zenith, Performics, Blue449, SapientRazorfish and Arcade, a strategic alliance partner.

Iyer (pictured) has almost a decade and a half experience in the communication industry, leading strategy for some of the biggest global and regional clients. His experience spans, Ogilvy, Contract advertising, Jack in the Box Worldwide, Leo Burnett and now Publicis One Indonesia. Having worked with the industries’ top agencies, he has also worked on a diverse portfolio of clients including Marico, Cadbury, HSBC, Shoppers Stop, Tata Indicom, P&G (SK-II), IKEA, Friesland Campina, Samsung and more recently Philip Morris for MENA and Pakistan. As one of the most hybrid strategists today, Iyer has experience across digital and mainline with the right mix of creative, content and consumer behaviour. These skills helped Leo Burnett with some big wins over the past 6 years, including campaigns on Philip Morris.

Commenting on Iyer’s appointment, Brian Capel, Chief Executive Officer Publicis One Indonesia said, “There is no better time than now for Shailesh to arrive. As Publicis One is strengthening its offerings and capabilities to clients, his strength and passion in data, insights and strategy to understand human behavior will enhance the creative business solutions Publicis One is able to provide its client partners. Having worked with Shailesh in his previous Asia Pacific role at Leo Burnett, it was an easy decision to have him on board as he brings an immense understanding of the Indonesian market. His role as Chief Strategy Officer for Publicis One Indonesia highlights the fundamental importance of strategy in driving Publicis One’s vision of Data Driven Creativity, Integrated Creativity and Effective Creativity.”

Iyer said, “No words can describe how excited I am to come back to Asia and join the leadership team at Publicis One Indonesia. I started in advertising at the young age of 19 and have had the opportunity to witness some paradigm shifts in the way people behave, consume brands and their services. In order to connect with people, we need to understand them and adapt and change our ways quickly and efficiently. That’s why I believe that Publicis One is the agency model of the future because we have changed the way we approach our client’s business keeping them at the core of our offerings, making sure that we don’t compromise on quality, creativity and business results,”

Added Iyer,”Publicis One amalgamates all practices, skillsets and talent under one roof, one P&L and one door making our services simple, integrated and more importantly, effective. As Chief Strategy Officer of Publicis One Indonesia, my job is to make sure that we put data, insights, innovation and creativity at the centre of everything that we do in order to grow our client’s business. This means grooming and equipping talent that have a passion for data, insights and behavior to create a richer creative business solution.”