WARC Prize for Asian Strategy 2017 shortlist announced with India leading the way
A total of 31 campaigns from China, Hong Kong, India, Japan, Pakistan, The Philippines and Singapore have been shortlisted for WARC’s Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven results in Asia.
India leads the way with 18 shortlists (9 of which are from Ogilvy & Mather) followed by China with 6 and Singapore have 3. Hong Kong, The Philippines, Parkistan and Japan all have one shortlist each.
A wide variety of global brands across a range of industries including Amazon, Coca-Cola, Levi’s and MasterCard, as well as local brands such as Colour Academy, Metro Manila Development Authority and Singtel have made the shortlist.
The WARC Prize for Asian Strategy, now in its seventh year, is being judged by an eminent panel of 25 client and agency-side experts, chaired by Nicole McMillan, Vice-President, Marketing of The Wrigley Company, Asia-Pacific (pictured) and including Michael McComb, VP Brand Communication, Greater China, SAP; Anita Kanal, Senior Director, Consumer Marketing Asia Pacific, Visa; and Ranjit Jathanna – Chief Strategy Officer, MullenLowe Singapore.
The winners showcasing Asia’s smartest thinking, highlighting breakthrough ideas from across the region, will be revealed at an event in Singapore on Monday 30 October.
The top winning entries will be awarded Grand Prix, Gold, Silver and Bronze awards. Five Special Awards will also be presented for specific areas of excellence: The Market Pioneer Award, The Research Excellence Award, The Channel Thinking Award, The Local Hero Award and The Asia First Award.