Japan leads with 9 shortlists in the Spikes Asia Direct category led by Dentsu with 6

Japan leads the way in the Spikes Asia Direct category with 9 shortlists, 6 of which are for Dentsu Tokyo, two for TBWA Hakuhodo and one for Geometry Global.

India follows with 6 shortlists, South Korea has 5 and The Philippines has 4. Thailand, Singapore and Hong Kong have 3 each, whilst China has two.

Three of Dentsu Japan’s shortlists are for Kobe Shimbun’s “Emergency Collectibles”, two for Ezaki Glico’s “Glicode” and one for Google Japan’s “Kibo Science 360 – a space experiment with Google”. TBWA’s two shortlists are for Adidas’ “Green Light Run” and Geometry Global for Saga City’s “The Edible Business Card”.

Download the Direct shortlist – Direct.xls