McCann Worldgroup Philippines scores 7 Statues including Gold at London International Awards
McCann Worldgroup Manila is The Philippines’ best performing agency at this year’s 2017 London International Awards.
The agency put in a strong performance in the Radio and Audio categories to win 7 LIA statues. McCann won the country’s only Gold Statue for the script writing of the Maggi Magic Sarap radio spot titled “Dim Dads – Pedro“. In total McCann Worldgroup picked up 1 Gold, 1 Silver, 5 Bronze and 1 Finalist.
Overall The Philippines were awarded 9 statues – 1 Gold, 3 Silver, 5 Bronze. TBWA\Santiago Mangada Puno were the only other statue winners from The Philippines, picking up two Silver Statues for The Campaign Against the Return of the Marcoses to Malacanang.
This year Asia brought home 129 of the coveted LIA statues – 32 Gold, 43 Silver and 54 Bronze. They also attained 56 Finalists. McCann Health India, Delhi was awarded two Grand Prix statues for Ministry of Public Health Afghanistan’s “The Immunity Charm” and was named Health & Pharmaceutical Network of the Year, Health & Wellness Agency of the Year and Pharmaceutical Agency of the Year.
In total 820 LIA statues, in addition to finalists, were awarded from 40 countries. The top countries were United States (209), United Kingdom (95), Australia (70), Germany (66) and Japan (59).
2017 is the inaugural year for LIA’s Regional Of The Year Awards. This award is based on a point system awarded to the regional company that attains the highest score based on any entry that wins a Statue or becomes a Finalist. LIA uses the creative credits that are input at time of entry.
Ogilvy & Mather was named the Regional Network of the Year for Asia. Cheil Worldwide Hong Kong was named the Regional Agency of the Year for Asia and Tohokushinsha Film Corporation Tokyo was named Regional Production Company of the Year for Asia
“I would like to congratulate all the Asian Winners and Finalists. 2017 was an amazing year with some exceptional work,” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”
David Guerrero, LIA Print, Poster, Billboard and Ambient Jury President and Creative Chairman of BBDO Guerrero, Makati City stated, “Having brought together such a diverse group of people, we’ve been able to get to a strong consensus about what constitutes… the world’s best, most interesting work. We’re proud of the awards we’ve given, we all stand behind them, and we send our sincere congratulations.”
PHILIPPINES WINNERS:
McCann WorldGroup Philippines
· Gold – Radio & Audio – Script Writing for Maggi Magic Sarap titled “Dim Dads – Pedro“
· Silver – Radio & Audio – Foods for Maggi Magic Sarap titled “Dim Dads – Pedro”
· Bronze – Radio & Audio – Retail for Fully Booked titled “Lives 1 of 4 – Frank”
· Bronze – Radio & Audio – Retail for Fully Booked titled “Lives 2 of 4 – Hanna”
· Bronze – Radio & Audio – Retail for Fully Booked titled “Lives 3 of 4 – Nicky”
· Bronze – Radio & Audio – Foods for Maggi Magic Sarap titled “Dim Dads – Ned”
· Bronze – Radio & Audio – Foods for Maggi Magic Sarap titled “Dim Dads – Rufus”
· Finalist – Radio & Audio – Retail for Fully Booked titled “Lives 4 of 4 – Ben”
TBWA\Santiago Mangada Puno
· Silver – Digital – Viral for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled “Correcting History“
· Silver – Integration – Integration for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA titled “Correcting History”
Ogilvy & Mather was named the Regional Network of the Year for Asia and Cheil Worldwide Hong Kong took out the Regional Agency of the Year award for Asia.