CREAM Communications Cambodia introduces new Tiger Beer Street Football campaign
CREAM Communications Group has developed a new Tiger Street Football Campaign for Cambodia Brewery Limited’s Tiger Beer.
The latest campaign marks CREAM’s fifth campaign for the annual Tiger Street Football Festival, which has grown to become Cambodia’s largest outdoor sporting event.
“Last year our campaign successfully managed to propel Tiger Beer to the celebrated position as the Number One Facebook Fan Page in Cambodia, from the Number One Beer and Alcohol Fan Page the year prior,” said Brenden Arnold, CEO of CREAM Cambodia.
Arnold added, “Whilst ‘likes’ isn’t a strategy, it does represent metrics of engagement and we reached nearly 1.1 million Facebook fans last year, adding just under 230,00 new fans – representing 76% growth versus the year prior – the high bar by which our 2018 growth KPIs will be measured”.
The Tiger Beer Football film was Directed by Peter Aquilina and produced by Febbo Bangkok with Time Lapse Bangkok for CGI and animation. The film promotes the 6th Annual Tiger Street Football Festival, which features 5-on-5 matches played in caged pitches, with over $50,000 prize monies to be won. It is bigger than ever with the national competition now in 8 provinces and ex Manchester United football superstar Ryan Giggs will appear at the final in Phnom Penh.