WARC Awards 2018 – Effective Social Strategy category sees 7 shortlists from Asia

Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social category – a search for marketing initiatives that link social strategy to business success.

A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways (pictured left), has shortlisted campaigns covering a broad range of brands and categories from around the world – Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam.

The shortlisted entries are:

Crossing The Line · Fleggaard · UncleGrey · Denmark

#HUNGEREPLY · Snickers · Mars · BBDO Japan

Finding the Female Gaze in Fart Jokes · Gas-X · GSK · Weber Shandwick NY · United States

Office Souvenirs · JetBlue · MullenLowe US · United States

Little Tickets · JetBlue · MullenLowe US · MullenLowe Group · United States

#InMyFamilyWeSay · Hépar · Nestlé Waters · Marcel · France

Condom or Denim? · Durex Jeans · Reckitt Benckiser · Havas Worldwide India

Time With Mum · Road Safety Commission · 303 MullenLowe · Australia

Nudging people out of compassion fatigue and into action · UNICEF · Bohemia Group · Australia

Full-heart support during Gaokao · McDonald’s · BBDO China

Ole Ole Hour! · KFC · QSR Stores Sdn Bhd · Ensemble Worldwide, UM Malaysia

Like my addiction · Addict’Aide · BETC · France

Justice Bao and The Missing Travel Insurance · Singapore Tourism Board · TBWA\Singapore

Positive · Pampers · Procter & Gamble · Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam · Vietnam

It’s not cricket, it’s the ashes · BT Sport · BT · AMVBBDO · United Kingdom

GeoStories: How Instagram turned millennials onto geology · Geological Survey of Canada History Committee · McMillan · Canada

For the sake of M&M’s, do not watch Game of Thrones! · M&M’s · Mars · ALMAP BBDO · Brazil

Not another Tide ad. But probably, the dullest content in history for the least active kids in history · OMO · Unilever · FP7/DXB · Middle East

Futbot · Beko · Arçelik · FP7/McCann Istanbul · Turkey

To see the shortlisted case studies in the Effective Social Strategy category, please view here.

The annual WARC Awards is a global search for next-generation marketing effectiveness. The final shortlist, Effective Content Strategy, will be announced next week. The shortlisted case studies in the Effective Innovation and Effective Use of Brand Purpose categories are available here.