Dane Barr joins Ogilvy & Mather Malaysia as director of public relations and influence

Ogilvy & Mather Malaysia has appointed Dane Barr as Director in the agency’s Public Relations and Influence team as the agency continues its transformative shift towards integrated communications.

Barr (pictured) was previously Group Account Director at Geometry Global. He brings a wealth of experience necessary to spearhead a modern, inclusive and integrated approach to PR and Influence at Ogilvy. In addition to executing comprehensive communications strategies, his role will entail work that cuts across the entire agency involving the Creative and Social teams.

Before embarking on a career in PR, Barr was formerly a practicing Barrister at the Inn of Court of Northern Ireland.

In the past five years, he has worked on a variety of brands in a broad range of industries, including FMCG, banking, education, luxury goods, alcohol, and tobacco.

Barr will work alongside Sunita Kanapathy, who now heads the PR and Influence team within a restructured Ogilvy Malaysia. His appointment bolsters the agency’s efforts to become an adaptive, agile, and future-focused agency that clients increasingly need.

Ogilvy CEO David Mayo said, “Great stories happen to those who can tell them, and Dane will elevate words into action through the power of influence. We welcome him to the team where he will deliver the agency’s commitment within key accounts while working with Sunita to strengthen our offerings in PR and Influence.”