Iris Singapore bolsters regional client leadership with senior appointments to grow its portfolio

Iris Singapore has made three senior appointments to strengthen its client partnerships and grow its portfolio with the appointment of Natalia Tan (pictured centre) and Simone Raspagni (pictured right) as Business Directors, and Cheryl Cheong (pictured left) as Associate Account Director.

The appointments follow a series of new account wins over the last several months including Regional AOR for Starbucks, Kerry Foods, Jägermeister and Hugo Boss.

In their new roles, Tan will lead the new and growing Starbucks relationship with a focus on expansion from digital into customer and retail experience.

Raspagni’s focus is the growth and management of two of the agency’s cornerstone clients Samsung and Lego.

As Business Directors to two of the biggest portfolios within the APAC region they will both play key roles in boosting Iris’ deepening client partnership, fostering agency talent and championing creative excellence following the agency’s recent growth. The duo will report to Managing Director of Iris Singapore, Sorcha John.

Cheong, as Associate Account Director, is tasked with driving creative and strategic excellence across Chang and MBS and is reporting to Natalie Hellon.

Prior to joining Iris, Tan has worked with multi-national clients such as Pernod Ricard, BMW, Changi Airport and Samsung.  With over 15 years’ experience spanning across strategic planning business leadership, her client portfolio includes luxury, lifestyle and travel brands across 9 markets in Southeast Asia in the domains of digital, loyalty, and brand content.

Raspagni joins Iris from the heavily awarded European creative shop, 180Kingsday Amsterdam where he led the European business for PlayStation and Under Armour, bringing with him extensive experience in creative brand building.

Cheong joins from BBH and has worked with some of the most coveted brands namely Nike, Ikea, Vespa and NTUC Income.

The three senior additions to the Singapore team showcases Iris’ continuous investment in talent and a strengthening of offerings across disciplines.

John said, “Nat, Simone & Cheryl are shining examples of smart, strategic & creatively led client partners. Their collective cross-category experience & passion adds significant firepower and momentum to the agency and I am thrilled to have them in the house.”

“I am excited to be joining Iris at a time where we are diving into a new chapter of “For the forward”. This means bold leaps, pushing boundaries as a team, as an agency and with our clients – and I’m very much looking forward to the adventure,” said Tan.

“I am lucky to have found the perfect match for me, Iris is a really energetic and forward-thinking agency that thrives on change and uncertainty,” said Raspagni.

“Iris are one of the hungriest group of people I’ve ever seen. There’s a drive across the board to really punch up and push the envelope to turn our clients’ brands into culture and opinion shapers. I’m privileged to be part of the charge,” said Cheong.