Cannes Contenders: Grey Group Bangladesh
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Grey Group Bangladesh
In Bangladesh, most people don’t have access to normal banking. They are ‘the un-banked’ and have to rely on old-fashioned physical cash. This makes daily life complicated and exposes them to the risk of theft. Yet, only a small percentage of the 160 million people use the existing, easy to use and safe, mobile payment banking systems even though almost everyone possesses a mobile phone.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.