Globe Telecom launches never fly solo campaign to extend their Stars Wars franchise partnership via Publicis JimenezBasic Philippines
To celebrate the opening of the latest Star Wars movie Globe Telecom in The Philippines has released an online video about the fictional story of Agapito, a long time Han Solo fan, and his best friend Richard (who he insists on calling Chewie).
“Solo: A Star Wars Story” is the much awaited movie that gives us an intimate look at the life of the world’s favourite scoundrel – Han Solo. The global launch happened two days ago on May 26th and to publicise Globe Telecom’s partnership with the movie franchise, their agency Publicis JimenezBasic created Agapito’s story.
The lighthearted online video celebrates the unstoppable adventures people have with their real friends, a sentiment echoed in Solo: A Star Wars Story.
Aside from the online video, Globe also paid tribute to Han with a movie pre-screening and a Solo themed quiz night.
Credits:
Clients: Charly Atienza, Veca Keeler, Carla Braganza
Account Service Team: Katie Santos, Raffy Parcon, Gert Lugtu
Strategic Planning Director: CJ Jimenez
ECD: Trixie Diyco
CDs: Alnair Langkay, Bia Fernandez Famularcano
Associate CDs: Lowell San Jose, Marielle Auti Nones
Director: Borgy Torre
Production Company: Makina