Cannes Contenders: GREYnJ United Bangkok

May 31 2018, 1:45 pm | BY Lynchy | 1 Comment

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Friendshit.jpgKasikornbank – Friendshit

GREYnJ United Bangkok

GREYnJ United partnered with Kasikornbank to launch ‘Friendshit’, a case study on leveraging trademark storytelling to narrate a universal truth.

Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.

We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.