Cannes Contenders: WATConsult India
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
WATConsult India
Chess originated in India in the 6th Century and as we know ‘Queen’ plays a vital role in the game of chess, but till date, unfortunately in the Indian society the ‘Queens’ are the least powerful. They are not allowed their basic right to education which leads to them being powerless.
Keeping the same in mind and with an aim to throw light on how a society would fail or fails if the ‘Queen’ is powerless, WATConsult and Nanhi Kali, an NGO that aims to provide primary education to underprivileged girl children in India joined hands to launch ‘Powerless Queen’, an online chess game.
We are inviting agencies to showcase your agency’s best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.