WATConsult India creates two new campaigns for BarkNBond and Dominos for Rakshabandhan

For the Indian festival, Rakshabandhan, WATConsult and BarkNBond showed some unique love to the pets and at the same time to mark the occasion of National Dog Day, they also launched a campaign, “LetsPawtect” to take a pledge to protect and shed our love to the ones on the street.

WATizens tied Rakhis (threads or ornamental bracelets) to their pet dogs.

The ‘brother-sister’ bond is, indeed, one of the most amazing bonds and so it is with pets and there also lies a strong belief that most people share a much deeper bond with their pets than their siblings.

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In their second campaign,this Rakshabandhan Dominos India and WATConsult showcased the ‘brother-sister’ bond in a never seen before way. Launched on their social media pages, the video titled ‘The Letter for Dominos‘, highlighted extremely relatable nuances which every brother and sister would have gone through and cherish till date.

Traditionally, Rakshabandhan is a festival wherein sisters take a promise from their brothers to protect them, all their life, in their thick and thin. But in today’s day and age, the roles seem to have reversed. And, that’s the crux of the brand video which revolves around a younger brother expressing his admiration for his elder sister, who is his beacon of hope, his protector and his best friend.

Credits –

Concept and Scripting: Surbhi Arora, Kshitij Rishishwar

Director: Saptadeep Mondal

Executive Producer: Vindhya Malik

DOP: Deepak Arya

Line Producer: Gagan Judge

Asst. Director: Gayatri Sahai

CS Team: VP – Operations – Faisal Haq

Regional Head – Chanda Sharma

Lead Account Manager – Keith Roy

Deputy Account Manager – Shreya Bhatnagar and Nisha Meena

Digital Media Executive- Abigail Darlong and Mohammed Mazen