CJWorx Thailand and Krungthai Bank encourage people to think before they purchase products
CJ Worx Thailand has unveiled a new campaign for Krung Thai Bank “Hai-Sa-Ti Shop” (think before you shop). The campaign aims to help Thai people slow down and reconsider their spending habits.
CJ Worx created a store where every product is ready to give you clarity every time that you shop. Here there is a special collection of products that often lure both men and women to impulse buy but with a new name in order to help you think clearly before you buy. Thailand has a soaring high rate of household debt, which partly comes down to lifestyle choices and habits. A big habit that can start small but grow drastically over time is “shopping”. Many times we fall prey to shopping without planning ahead, seeing that well packaged product and succumbing to impulse buying without considering at all whether we even have the need for said product. Such spending habits can come with far reaching consequences in the long run such as not having emergency funds for urgent situations. Krungthai Bank understand the heart of the issue here and would like to change the products that oftentimes draw you in to buy to instead draw you in to think before you buy under the campaign “think before you buy, hold up before you pay”
The “don’t I already have this shade” lipstick: A special edition lipstick to help prevent all the ladies out there from buying yet another lipstick of the same shade they already have that they’ll end up never using. Or the “Pretty sure I already have this” dress. Yet another homey, comfortable dress that all looks the same but somehow escapes the memories of many who seem to be in the never ending loop of buying, forgetting and never using.
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