When Coca-Cola meets Gen Z: How the “Share a Coke” campaign sparks a new Gen Z social icon
Get ready to share and connect! As Coca-Cola revives its iconic “Share a Coke” campaign globally, the brand …
Author Archives: Adam Shaw
Samsung promotes new era of Vision AI viewing with new global TV campaign via Cheil Seoul
Samsung Electronics has launched a global campaign showcasing Samsung Vision AI. More than an individual feature, Samsun…
Wondrlab and VerSe launch ‘The Right Sign’ to normalize Indian sign language through rap
Wondrlab, in collaboration with VerSe Innovation, Signing Hands Foundation, and Lucifer Music, has launched The Right Si…
D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’
D&AD has released its AI & Creativity Report 2025 ‘Shaping the Shift – Leading in the Age of Intelli…
Dentsu Creative Webchutney and Canon launch ‘Go Beyond’ to inspire young creators
Canon India, in partnership with Dentsu Creative Webchutney, has launched its latest campaign for its printer range titl…
Muma Malaysia and Karta create ‘So Kaw-Kaw-Nut’ campaign to highlight bold coconut flavour
Coconut water brand Karta has adopted the succinct Malaysian expression kaw to highlight its uniquely rich and bold tast…
Ogilvy Singapore, Dentsu Inc Tokyo and TBWA\Hakuhodo Tokyo win Best of Discipline awards at The One Show 2025
Following the One Show’s 2025 Gold, Silver and Bronze awards presentation night yesterday, three agencies in APAC …
Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tuesday, June 17
The Gerety Awards is set to celebrate in style at Cannes this year with its exclusive VIP DIAMOND BBQ Party on Tuesday, …
Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.
In this punchy op-ed, Erin Morris and Sanam Goodman, diehard creatives from Australian indie agency Young Folks, unpack …
Publicis’ Cannes Closed Door Sessions returns to deliver real AI solutions in a downturn
Publicis Groupe has today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real – and…