Grey Thailand reignites Bar BQ Plaza sales through viral “Sad Kamachan” phenomenon
Bar BQ Plaza, a popular barbeque restaurant chain in Thailand with 37 years of history, faced a challenge in the market …
Author Archives: Adam Shaw
Le Pub creates a poetic conversation that celebrates Chinese culture for Bottega Veneta
Bottega Veneta has opened ‘A Poetic Conversation’, an interactive poetry installation at the Rowing Club, Shanghai. …
Urban Company redefines water purifier norms with humorous ‘Lambi Judai’ campaign
Across India, water purifier servicing is so frequent, so ingrained, it’s a household ritual. Monthly filter changes, …
Don’t miss out! Deadline May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter
Final days to enter Campaign Brief’s the Work, deadline this Friday May 30. Following numerous requests the deadli…
Bukahati becomes Bukacerita Indonesia in new partnership with Path Finder Group
Indonesian agency Bukahati is turning a page and has rebranded as Bukacerita. Previously part of Ambilhati Network and F…
American Tourister + Blak Labs invite Squid Game fans to “Join the Game” through new campaign
American Tourister, in partnership with independent creative agency Blak Labs Singapore, are calling all fans to “…
Sushant Barua appointed to National Creative Director – Art role at Dentsu Creative Isobar
Dentsu Creative Isobar has strengthened its creative leadership with the appointment of Sushant Barua (Manik) as Nationa…
Sour Bangkok’s Nopparath Eksuwancharoen, TBWA\Singapore’s Peter Khoury and Dentsu Inc Tokyo’s Yuichi Kitada named on LIA Branded Content + Branded Entertainment Jury
Representing Asia on LIA’s Branded Content and Branded Entertainment Jury will be Sour Bangkok’s Nopparath E…
Mother Shanghai partners with UNIQLO to launch “Love, Mother” collection for Mother’s Day
Mother Shanghai has teamed up with global apparel retailer UNIQLO to design a Mother’s Day collection of T-shirts and …
Edelman announces key executive promotions to lead next phase of growth in India
Edelman has promoted multiple executives across the India leadership team including Ashutosh Munshi, Karishma Gupte and …