Outplayed and outgunned? Lenovo and Leo turn in-game frustration into sales opportunity
Lenovo India, in collaboration with Intel and Leo India have launched their latest campaign – Gamers on Duty, which ta…
Author Archives: Adam Shaw
The Bangkok Palette: Pete Williams on colour grading and his journey as a colourist
Campaign Brief Asia sat down with Pete Williams at AdFest to hear about shifts in the industry and how the colour world …
Seen+Noted: Heineken imagines an influencer crisis in a world without social media followers
Heineken has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of …
Mumbai Railways + FCB India turns train tickets into lottery tickets to boost compliance
The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has su…
OMO transforms laundry into a floral ritual via latest MullenLowe Mishra Vietnam spot
Laundry ads usually rinse and repeat the same formula—muddy knees, stubborn stains, and microscopic germs. But what if…
Asian Paints and Ogilvy India bring poetry to colour in a unique NaPoWriMo celebration
In a unique celebration of the National Poetry Writing Month (NaPoWriMo), Asian Paints and Ogilvy India have launched a …
Philippine Airlines and BBDO Guerrero launch ‘Fly With Her’ to empower aspiring women pilots
In a new step towards greater diversity and inclusion in aviation, Philippine Airlines (PAL) has launched the ‘Fly Wit…
Li Shan Lim to lead R3’s media practice in Asia Pacific as Principal Consultant
R3, a global marketing consultancy, has appointed Li Shan Lim as Principal Consultant in Asia Pacific. With nearly two d…
Revolver’s Michael Ritchie and AOI Pro’s Maho Ikeda to represent APAC on LIA Production & Post-Production and Music Video Jury
LIA has announced the Production & Post Production and Music Video jury, comprised of top film and post-production e…
Yahoo DSP launches Conversion API to enhance campaign measurement and optimisation
Yahoo DSP has launched its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline …