Corona and GUT Asia’s “Impossible Plants” OOH campaign pays tribute to the power of the sun
In Japan, a country where 98% of people are Vitamin D deficient, according to a study by Jieki University School of Medi…
Author Archives: Adam Shaw
Sanchari Chakrabarty signs on in key strategic role at 22feet Tribal Worldwide
Sanchari Chakrabarty has returned to DDB Mudra Group as Senior Vice President and Head of Strategy at 22feet Tribal Worl…
Viagra turns intimacy into art via new print campaign from Ogilvy Shanghai
In China, where pharmaceutical advertising is strictly regulated and sex remains a sensitive topic, promoting Viagra req…
Campaign Brief’s The Work 2025 opens for entries: Free to enter – Deadline May 20th
The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. The final deadline for entries…
A death-metal daddy hits the high notes in new Yousician campaign via UltraSuperNew Tokyo
From break-ups to birthdays, first dances to funerals, there’s a song for every special occasion. But, like everyt…
EFGH Brand Innovations picks up creative mandate for battery tech start-up BESSIUM
BESSIUM, a battery tech start-up in the energy storage space, has partnered with EFGH Brand Innovations India to lead it…
Seen+Noted: KitKat spoofs screen addiction with a fresh twist on ‘Have a Break’ campaign
Aussie expat Jake Barrow, who joined VML Czechia as Chief Creative Officer in May last year, is behind a new out-of-home…
Prashanth Challapalli appointed to newly created role of Chief Digital & Innovation Officer for Havas Creative Network India
Havas India has named Prashanth Challapalli to the newly created role of Chief Digital & Innovation Officer of Havas…
YDM Thailand creates “Dare to Step” for Gambol addressing Thailand’s most taboo issues
A fearless film series from YDM Thailand tackles Thailand’s toughest issues—armed with nothing but a sandal and some…
From milk to Milky Way: OREO reimagines the iconic dunk via new Leo Indonesia campaign
OREO, cherished worldwide for its special bond with milk as epitomized by the “OREO dunk”, has reimagined th…