Sephora and Lady Gaga launch ‘We Belong to Something Beautiful’ global campaign via Maison BETC Paris and BETC Fullsix
Sephora, in partnership with Haus Labs By Lady Gaga, is championing beauty, belonging, and mental health in its new camp…
Author Archives: Adam Shaw
Edelman India launches GCC Advisory Services
Edelman India has launched GCC Advisory Services, a comprehensive advisory and communications offering to support Global…
VML India and Thums Up introduce two hands ritual with Shah Rukh Khan and Jagapathi Babu
Thums Up, Coca-Cola India’s iconic billion-dollar brand, has launched its latest campaign “Biryani Ek Nahi, do haath…
T8 Creations emerges from AnalogFolk Asia with new identity and modern service design focus
AnalogFolk Asia has officially rebranded to T8 Creations (T8), marking its full independence from UK agency AnalogFolk G…
Amazon Business aims to modernize procurement with new campaign in Japan via W+K Tokyo
After years of operating in Japan, Amazon Business has launched its first mass-advertising campaign, featuring a film cr…
INNOCEAN scores 14 awards at MAD Stars including Grand Prix for Night Fishing
INNOCEAN’s “Night Fishing” film, created in partnership with Hyundai Motor Company, has won a Grand Pr…
116 Pictures, Singularity, m25, Dandelion Studios x Juice, Laird and Good Company and Campaign Brief Asia host Legendary Party at Mad Stars
One of the big social highlights of the MAD STARS Festival is the annual Campaign Brief Asia Legendary Party. This year …
Chris Kyme’s Postcard from Hong Kong: In search of the Sweet Spot
Chris Kyme (pictured above) continues his ‘Postcard from Hong Kong’ series. Always being one for attending events wi…
Cheil wins the Network of the Year at MAD STARS
Cheil has won the Network of the Year, sweeping a total of 53 awards including a Grand Prix, four Golds, seven Silvers, …
Mahesh Ambaliya joins Grey India as Group CD
Grey India has appointed Mahesh Ambaliya as Group Creative Director, where he will work across all three offices, bringi…