Seen+Noted: Gwyneth Paltrow helps Astronomer reframe PR crisis into a viral win
After a PR crisis sparked by an awkward kiss-cam moment involving its top executives at a recent Coldplay concert, data …
Author Archives: Adam Shaw
Dentsu One Bangkok and Mum Films join Thai Health for Alcohol-Free Buddhist Lent campaign
Dentsu One Bangkok has collaborated with Mum Films and the Thai Health Promotion Foundation to launch a new film for the…
Nikki Golez and Julia Arsenal Dela Rosa introduce new Filipino agency, PassionFruit Creative
In a digital world of limitless content and millisecond attention spans, it isn’t easy to get people to genuinely care…
BigBasket unites Bollywood sisters Karisma and Kareena Kapoor in new campaign via Talented
Fans of Karisma and Kareena Kapoor are finally getting what Bollywood never delivered, both sisters on screen together, …
Brent Smart unpacks Telstra’s brand shift on latest episode of On Strategy Showcase podcast
In the latest episode of On Strategy Showcase, the official podcast partner of the Effies Worldwide, host Fergus O’Car…
FCB Kinnect uses cricket rain cover as media canvas for Asian Paints’ waterproofing promise
In a unique activation, Asian Paints Damp Proof – India’s leading waterproofing solution has branded the cricket…
WeTV and Audacity Bangkok stage in-ring stunt to promote new Muay Thai drama
In a bold promotional stunt in Thailand, WeTV and creative agency Audacity Bangkok blurred the lines between fiction and…
DDB Group Singapore adds Daniel Huang as Senior Strategist + launches Global Feels Barometer
DDB Group Singapore has expanded its strategic planning department with the addition of senior strategist Daniel Huang. …
Alodia Gosiengfiao cooks up new quest with MAGGI
Alodia Gosiengfiao just entered an exciting new phase – and she’s bringing her community along for the ride. Alodia …
Enter the capsule: MLDSPOT’s festival dome blends music, art, and culture at Java Jazz
The Indonesia International Java Jazz Festival is recognised as one of the world’s largest and most lively jazz events…