From impressions to impact: dentsu X and Teads’ attention model boosts engagement metrics
dentsu X has taken a pioneering step in redefining digital advertising effectiveness by establishing attention as the ne…
Author Archives: Adam Shaw
Britannia Milk Bikis celebrates Tamil Nadu’s cultural icons through ‘A Bite of TN’ campaign
To celebrate Tamil Nadu Day, Britannia Milk Bikis — one of the state’s most beloved brands — has partnered with Ta…
FINNIX and Ogilvy Bangkok level up Thai lives with The Life Fighters campaign
What if fighting financial stress was as fun and empowering as playing a video game? FINNIX, in partnership with Ogilvy …
Carlsberg India selects Lowe Lintas to lead creative strategy for Tuborg in India
Lowe Lintas has won the creative mandate for Tuborg, one of the world’s most iconic beer brands, in India, following a…
TBWA\India animates new campaign for Bandhan Mutual Fund’s 25th Anniversary
Bandhan AMC Limited, one of India’s leading asset management companies, is celebrating 25 years in the mutual fund…
Dentsu expands global innovation ecosystem with the launch of Dentsu Lab in India
Dentsu has launched Dentsu Lab in India, marking a major expansion of its global innovation network into one of the worl…
Happiness Saigon hacks the Cannes Lions hype with a 400-Page Trojan Book for CMOs in Vietnam
To spark a conversation about creativity and business growth, Happiness Saigon didn’t send CMOs an email invite. Inste…
HSBC MPF and VML Hong Kong launch campaign tailored for professionals with Jan Lamb
HSBC MPF has partnered with VML Hong Kong to launch its latest brand campaign, 至Fit香港人 (HSBC MPF – The MPF Sch…
TamJai sister brands introduce mobile games to enhance loyalty program engagement
TamJai’s sister brands have launched new mobile games as part of their recently revamped loyalty apps. TamJai Yunnan M…
Rain never felt so rewarding through VML Thailand and Lotus’s “Rain Coupons” campaign
Lotus’s believes everyone deserves a little delight every day—rain or shine. As Thailand’s trusted convenience sto…