K+ taps into FOMO for streaming service in new campaign via The Friday Vietnam
K+, a joint venture between Canal+ and Vietnam Television (VTV), has launched a new campaign through The Friday Vietnam …
Author Archives: Kim Shaw
Global ad spend to surpass $1trn for first time this year ~ WARC Global Ad Spend Outlook 2024/25
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to g…
Vale Peter Soh – A giant of the Asian creative industry
The Asian ad industry is in mourning today with the news that one of the icons of Chinese creativity has died overnight….
Cheil Hong Kong, Leo Burnett India, Wolf BKK, Ogilvy India + BLKJ Havas Singapore lead the way at finalist stage of the ONE Asia Creative Awards
160 entries from 13 countries and regions throughout the Asia Pacific region have made the cut at the 2024 ONE Asia Crea…
Advertising Council Australia names Publicis Groupe ANZ CEO Michael Rebelo as new chair
The Board of Advertising Council Australia (ACA) has today Michael Rebelo, CEO of Publicis Groupe ANZ, as its new chair….
Telstra and Aldi in Australia release new Christmas campaigns that you will want to see
Two hot new Christmas campaigns dropped today in Australia – Telstra and Aldi. Both are well worth checking out….
Seen+Noted: Aussie agency partners with artists in the US to create ‘Dump Trump’ garbage bags
Creative studio Bear Meets Eagle On Fire has partnered with independent artists in the New York City area, on an anti-Tr…
Ogilvy named Regional Network of the Year for Asia at 2024 London International Awards
The London International Awards (LIA) have released the “Of The Year” winners following their recent judging…
TBWA Hakuhodo Inc, Tokyo named LIA’s 2024 Regional Agency Of The Year for Asia
TBWA\Hakuhodo Inc. Tokyo has been announced as the Regional Agency Of The Year for Asia at the 2024 London International…
Australians Invited to Unlock Korea with Just One Word: “Annyeonghaseyo” in Korea Tourism Organization’s new campaign via REBORN
South Korea is a hidden gem in Asia, currently attracting only 0.3% of Australians visiting the region. While Aussie tra…