Malaysia Effie Awards invites senior practitioners to join its judging panels
In the lead up to its 14th edition, the Malaysia Effie Awards is announcing, for the first time, an open invitation to s…
Author Archives: Kim Shaw
Priyanka Agrawal: Is the great attrition a threat or an opportunity
In India a substantial number of employees have either quit their jobs last year or are thinking of doing so, according …
Merlee Cruz-Jayme: When going viral suddenly has a new meaning for me in 2022
My youngest daughter just tested positive for Co-Vid this week. It looked like she got hit with the Omicron variant with…
David Guerrero: Six lessons from one of the greatest creative teams of all time
When we talk about creativity ‘adding value’ we could benchmark ourselves against the value added by two guitars, a …
Uber Eats lets viewers choose their own endings in latest Australian Open tennis campaign
For three years, Uber Eats has been infiltrating the Australian Open in unexpected, non-traditional ways to promote onli…
Unlisted + animation director Yves Geleyn create film for Coca-Cola via Ogilvy Shanghai + Hornet
Unlisted, and animation director Yves Geleyn, in collaboration with Coca Cola Greater China, Ogilvy Shanghai and Horne…
D&AD releases 2022 jury with 53 represented from Asia including 12 Jury Presidents
D&AD has announced this year’s jury and it includes 53 names from the Asian region. This year there is a strong AP…
HSBC and Wunderman Thompson Hong Kong make new goals possible via 1.23 Go Goal Day campaign
The new year is a time of hope. At the start of the year, HSBC and Wunderman Thompson Hong Kong have launched a 1.23 Go …
Reprise Digital & MBSB Bank inspire Malaysians to keep roaring in the year of the tiger
Reprise Digital Malaysia has released this film for MBSB Bank to set the scene for Chinese New Year. Titled ‘Keep Roar…
Dentsu Ad Spend Report in Asia Pacific predicts second year of growth boosted by digital
Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Fore…