Ogilvy China campaign for Nescafé disrupts coffee landscape with novel sensory experience
Over the past decade, China, traditionally known as a tea-loving nation, has developed a strong taste for coffee. The br…
Author Archives: Kim Shaw
FCB Group India acquires equity stake in Kinnect
Interpublic Group of Companies (IPG) and FCB have announced the acquisition of equity stake in Kinnect, India’s la…
Leo Burnett Malaysia reimagines iconic patriotic song to unite Malaysians for Jacob’s
Leo Burnett Malaysia has launched this animated film consisting of Malaysians from all walks of life making their first …
McDonald’s India new campaign via DDB Mudra Group India captures customers’ joy of grabbing #TheRealDeal on the McDonald’s app
McDonald’s India has unveiled a new digital campaign titled ‘#TheRealDeal’, created by DDB Mudra Group India, prom…
TBWA\Thailand releases McDonald’s Mother’s Day print campaign highlighting the increased workload for mothers over lockdown
TBWA\Thailand and McDonald’s have created this new print campaign highlighting the unique situation mothers are fi…
Clear Channel Singapore’s promise of a frictionless digital ecosystem is now a reality
OutSmart Pro, Clear Channel Singapore’s programmatic service has entered the programmatic omnichannel landscape, makin…
Wieden+Kennedy Shanghai creates amusing new campaign for HP OMEN featuring a group of overly passionate gamers
Wieden+Kennedy Shanghai and HP OMEN have launched this short form sitcom-parody “Frenemies” depicting a group of pas…
McCann Worldgroup APAC releases global “Truth About Generation Z” study coinciding with the United Nation’s International Youth Day
McCann Worldgroup Asia Pacific has released the regional findings from their global “Truth About Generation Z” study…
Dentsu International appoints Phil Adrien as CEO, Creative in Asia Pacific
Dentsu International has announced the appointment of Phil Adrien to the role CEO, Creative, Asia-Pacific. In this role …
FILA China appoints Paper Stone Scissors as creative and strategic communications partner
Paper Stone Scissors has announced their new partnership with FILA China….