Wunderman Thompson Commerce report shows online shopping stopped Covid-19 from stealing Singles Day and Chinese New Year
Last year people encountered strict, last-minute Covid-19 restrictions and high-street closures across China led to one …
Author Archives: Kim Shaw
Tata Motors says ‘Reclaim Your Life’ in new campaign via Ogilvy Mumbai
Tata Motors has launched this new campaign titled ‘Reclaim Your Life’ via Ogilvy, Mumbai for its premium fla…
Red Havas launches Red Havas Health to expand their global health offering
Red Havas has announced the launch of Red Havas Health, a global micro-network focused on health, in response to increas…
Publicis Groupe elevates Heidi Zhang and Sandy Wu in China
Publicis Groupe recently announced the promotion of Heidi Zhang (pictured right) as Chief Strategy Officer of Publicis C…
Creative Circle: Lili Jiang + Ali Silao
Campaign Brief Asia asks two creative thinkers from the region to highlight recent great work that caught their eye from…
WildAid launches campaign marking World Wildlife Day created pro bono via BBDO Bangkok
In honor of World Wildlife Day on March 3rd, WildAid is launching a series of print ads via BBDO Bangkok, highlighting e…
Not sharing is the new caring, post lockdown in SangSom’s latest campaign via Sour Bangkok
Thai rum brand, SangSom and Sour Bangkok have partnered to release “Bucket For 1”, a new post lockdown way of partyi…
Edelman names Neeraj Khanna Head of Marketing for APAC
Edelman has appointed Neeraj Khanna as Head of Marketing for its agency network in Asia-Pacific. In his new role, Khanna…
Gavin McLeod departs Ogilvy Sydney for chief creative officer role at CHE Proximity; Glen Dickson promoted to deputy CCO
CHE Proximity in Australia has today announced the appointment of Gavin McLeod as chief creative officer, joining the Sy…
Directors Think Tank wins gold at Spikes Asia for Petronas ‘Land of Light Bulbs’
Following on from recent wins at AdFest, leading SE Asian production company and Campaign Brief’s ‘The Work’ produ…