McDonald’s Hong Kong renames International Fried Chicken Day in new campaign via DDB Hong Kong
McDonald’s Hong Kong have found that Hong Kong people apparently care more about juiciness than crispiness when it com…
Author Archives: Kim Shaw
Best Ad of the Day: Libresse ‘Wombstories’ by AMV BBDO, London
With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of th…
London Advertising unveils major campaign with Helen Mirren + Liam Neeson the day after lock-down ends for a highly unusual client – itself
Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies t…
Leo Burnett Thailand shows what Thai’s shouldn’t do via Covid-19 ‘new normal’ film for the Thai Health Promotion Foundation
The Leo Burnett Group Thailand has taken a typically humorous Thai approach to a new Covid-19 ‘Live New Normal Life’…
NYF’s AME Awards Releases 2020 AME Report
New York Festivals AME Awards has released the 2020 AME Report, a two-tiered ranking of the world’s most successful ag…
Brilliant & Million Bangkok releases Thailand Convention and Exhibition Bureau video promoting SMILE
Brilliant & Million Bangkok, a local digital agency under Publicis Groupe Thailand, has released a short infographic…
Whole Earth Brands appoints RED2 as digital agency of record for Asia Pacific
RED2 Digital has been appointed as Whole Earth Brands’ agency of record for their key Asia Pacific markets of Australi…
Tambuli xChange hosts online Chief Marketing Officer panel discussion July 7th on No Budget Marketing
Tambuli xChange CMO forum discusses No Budget Marketing with the Chief Marketing Officers of Procter & Gamble, Coca-…
Scoot CEO explains new safety measures in place in latest campaign for the low cost airline via BLKJ Singapore
Scoot has always targeted travelers who desire to escape the ordinary and do the unexpected in life and in their travels…
Publicis JimenezBasic Manila showcases safety measures Jollibee are taking in today’s new normal
The Philippines leading fast-food chain, Jollibee, together with Publicis JimenezBasic Manila recently launched this fil…